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Hospitality advisory — Atlanta, Georgia

Run your property like the best in the business.

Seventeen years of Hilton and Marriott leadership — now on your side of the table. For hotel owners and investors who expect more from their assets — and for the operations leaders, from VPs of Operations to General Managers, who run them.

7properties taken through renovation or new build
2continents — consulting delivered in the U.S. and Brazil
CPM®IREM Certified Property Manager
Leadership experience earned at HILTONMARRIOTT Palm Springs · Atlanta · Brazil
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Years leading hotel operations inside Hilton and Marriott systems

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Properties taken through renovation or ground-up construction

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Hotel segments run first-hand — boutique, full service, select service

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Continents served, with hotel consulting delivered in the U.S. and Brazil

Boutique hotel interior detail

The standard, in practice

Excellence lives in the details guests never mention — and always notice.

The track record

Not theory. Properties.

Every recommendation on this site was earned on a real asset — hotels built from the ground up, brought back from distress, or carried through change without dropping a single guest night.

4

Full renovations led on operating properties

3

New builds taken from construction to open doors

3

Segments run first-hand: boutique, full service, select service

2

Continents — consulting delivered in the U.S. and Brazil

New builds

From pre-opening standards and systems to a trained team on day one.

Renovations

Capital projects delivered around live guests, without losing the scores.

Repositionings

Moving a property up-market — product, people and rate together.

Transitions

Ownership and management changes carried through without the drop.

Turnarounds

Distressed assets brought back to standard — and back to profit.

Palm Springs, CA→Atlanta, GA→Brazil

International here isn't a marketing claim. It's on the résumé — including hotel consulting delivered in Brazil.

See it in numbers

What is your property leaving on the table?

Move the sliders to your numbers. Then see what disciplined operations — a few points of occupancy, a few dollars of rate — are worth over a year.

120
$149
68%

Your rooms revenue, roughly

Annual rooms revenue today$0
With +3 pts occupancy and +$6 ADR$0
Left on the table each year$0
Let's go get it

Illustrative only — rooms × occupancy × ADR × 365. A real assessment uses your actual P&L, comp set and channel mix.

Beyond the turnaround

We don't just support existing operations — we build new ones.

KW Hospitality Consulting partners with aspiring owners and investors from concept to opening and beyond: feasibility thinking, pre-opening standards, systems selection and the operating discipline that protects your investment after ribbon day.

Whether your property flies a global flag or stands proudly independent, the mission is the same — measurable results through operational excellence and an elevated guest experience.

  • Owners and investors protecting asset value — or weighing an acquisition
  • VPs of Operations who want an independent audit of the properties they oversee
  • General Managers who want a seasoned second set of eyes before inspection day
Modern hotel lobby

Featured engagement

The Hamilton Hotel — Alpharetta, Georgia

Delivered with our Atlanta technology division: property-wide systems planning, low-voltage infrastructure and guest-facing technology for a full-service hotel — coordinated across vendors, timelines and an operating property.

Hotel technology Systems planning Vendor management 2023
Hotel entrance

The KW perspective

Short reads for owners who like straight answers.

Guest experience

The one-point rule

A single point of review score is not cosmetic — it changes what travelers click, what OTAs surface and what rate the market will accept from you.

Read the full note

Guests filter hotels by rating before they ever see your photos. Slip below a filter threshold and part of your demand simply stops seeing you; climb above it and your comp set has to defend rate against you. That is why we treat cleanliness scores, response times and review management as revenue work, not housekeeping trivia. The cheapest RevPAR gain most properties can buy is the point of score they are quietly losing to a fixable habit.

Asset value

Deferred maintenance is a loan

Every PM task you skip borrows against the asset — and the interest rate is brutal: emergency labor, guest compensation and shortened equipment life.

Read the full note

A planned repair happens on your calendar at your price. A deferred one happens on a sold-out Saturday at whatever the emergency vendor charges — plus a walked guest and a one-star story. Preventive maintenance is not a cost center; it is the difference between owning an appreciating asset and financing a depreciating one. Our PM programs exist to move every repair from the second column back into the first.

Revenue

The margin hiding in your channel mix

Two properties can sell the same room-nights at the same ADR and keep very different profits. The difference lives in who booked, and where.

Read the full note

Every commissionable booking that could have arrived direct is margin you gave away. The fix is rarely one dramatic move — it is rate integrity, a website worth booking on, a front desk trained to convert voice calls and email capture that actually gets used. Channel strategy is unglamorous, repeatable work. That is precisely why it compounds, and why most competitors never get around to it.

A ninety-second self-check

How does your property score?

Answer honestly — nobody sees this but you. Five questions, scored the way we score a property on day one.

Guest review scores over the last 12 months are…

Preventive maintenance at the property is…

Direct bookings versus OTA commissions — do you know your mix?

Your last brand or internal quality inspection…

Key leadership seats (GM, exec housekeeper, chief engineer) are…

0out of 100

Answer the five questions

Your score and our honest read will appear here as you go.

Kenneth Washington

Leadership

Advice from someone who has run the buildings you own.

Kenneth Washington — Founder & Principal

"I've sat on both sides of the table — running the property, and answering to ownership. The hotels that win are the ones where somebody sweats the standards every single day."

Kenneth spent seventeen years inside the industry's most demanding brand systems — as General Manager with Hilton and Marriott — before crossing to the owner's side of the table. An IREM Certified Property Manager, he pairs hotel-floor instincts with asset-level discipline.

GM — Hilton GM — Marriott CPM® — IREM Palm Springs · Atlanta · Brazil
Meet the team

Insights

From the operator's desk.

Practical notes for owners, investors and the operations leaders who run their properties. Written from the floor, not from a textbook.

Hotel interior with large windows

Operations

The five numbers that tell you a property is slipping

Occupancy looks fine right up until it doesn't. These are the indicators that move first.

Hotel corridor

Standards

What a brand inspector actually looks for

Seventeen years on the receiving end of QA visits, written down as a checklist you can run yourself.

Contemporary hotel interior

Investment

Before you buy: the operator's due diligence list

The questions investors forget to ask — and the walk-through that answers them in an afternoon.

New pieces publish monthly. Ask a question and it may become the next one.

Start the conversation

Your property has more in it. Let's go find it.

A first consultation costs nothing and starts with listening: your asset, your numbers, your goals. You'll leave with a clear point of view either way.

Schedule your consultation

Home / Privacy

Privacy policy.

Plain language, no legalese. Here is exactly what we collect, why, and what we will never do with it.

Home / About Us

Hospitality standards, brought to every space we touch.

KW Hospitality Consulting exists to make properties perform — for the guests who stay in them, the teams who run them and the owners who believe in them.

Hotel entrance with car at the door

Since day one on property

First impressions are an operations discipline.

Our story

Built on seventeen years inside great hotels.

Most consultants studied the hotel business. Our founder ran it — as General Manager inside Hilton and Marriott properties, accountable for every score, every inspection and every payroll that crossed his desk for close to two decades. Seven properties carried through renovation or ground-up construction. Boutique, full service and select service. From Palm Springs to Atlanta — with hotel consulting delivered as far as Brazil.

KW Hospitality Consulting was founded in Atlanta to put that operator's experience to work for owners and investors — and for the operations leaders — VPs of Operations and General Managers — who run their properties — with honest assessments, practical programs and standards that hold up long after we've left the building.

Today the firm serves hotels and residential assets across two connected divisions — hospitality operations and property technology — so the advice and the execution come from the same team.

Our mission

Deliver exceptional service by bringing the standards of hospitality to every space we touch.

We elevate everyday experiences through professional consulting, meticulous care and a people-first approach that builds trust, value and lasting impressions.

What we stand for

The values behind the standard.

Standards

Excellence is a checklist before it is a feeling. We define it, measure it and hold every property — and ourselves — to it.

Stewardship

Your property is an investment before it is a project. Every recommendation is weighed against asset value and long-term cost.

Service

Hospitality is a people business. Programs succeed when the teams who deliver them are trained, trusted and led well.

Straight talk

You will always know where your property stands. Findings arrive plainly, with a plan — never dressed up, never buried.

How we work

Assess. Align. Elevate.

Assess

We walk the property like an inspector and read the numbers like an owner — a candid baseline of operations, revenue and systems.

Align

Findings become a prioritized plan agreed with ownership: what moves first, what it costs, what it returns and who is accountable.

Elevate

We work alongside your team through execution — training, task-force support and follow-up audits until the new standard holds on its own.

Rooted in Atlanta

Service is a habit, not a tagline.

Before hospitality was a business, it was how our founder was raised. That conviction shows up off the clock too — a decade of hands-on work with Habitat for Humanity and years of service with Hands On Atlanta, building and giving back in the same city we work in.

It is also why our client relationships tend to outlast the engagement: we treat your property, your team and your reputation the way we would treat our own.

Habitat for Humanity

Ten years of volunteer building alongside Atlanta families.

Hands On Atlanta

Ongoing community service across the metro area.

Georgia State University

Political Science — and a lifelong Atlanta commitment.

Get to know the people behind the standard.

Meet the leadership and the extended bench that staffs every engagement.

Meet our team

Home / Expertise / Housekeeping Standards

The room is the product. Everything else is packaging.

Guest satisfaction begins and ends in the room. We build housekeeping programs that lift cleanliness scores, protect brand inspection results, and give your executive housekeeper a system instead of a scramble.

The problem

What usually brings owners to this conversation.

  • Scores drift down a point at a time and nobody can say when it started.
  • The brand inspection lands and the team is cleaning for the inspector, not the guest.
  • Turnover in housekeeping resets your standards every few months.

How it works

Cleanliness & Housekeeping Standards, step by step.

01

Walk the house

Rooms, public areas, back of house — scored the way a brand QA inspector scores them, with photographs.

02

Rebuild the standard

Written room and public-area standards, checklists and board management your team can actually run.

03

Fix the cycle

Deep-clean rotations, linen par levels and inventory controls that stop the monthly surprises.

04

Train and hand over

Leadership coaching for the executive housekeeper, plus line-level training so the standard survives turnover.

What you get

Deliverables, not slideware.

  • Scored property audit with photographic evidence
  • Written housekeeping standards manual
  • Deep-clean and PM rotation calendar
  • Linen and amenity par-level model
  • Inspection scorecard aligned to your brand's QA program
  • Training session for housekeeping leadership

Start the conversation

Let's look at your property.

The first conversation is free, and you will get a straight answer on whether this is the right place to start.

Schedule a consultation

Home / Expertise / Preventive Maintenance

Deferred maintenance is a silent tax on asset value.

Planned upkeep costs a fraction of emergency repair, and it keeps rooms sellable. We install maintenance disciplines that cut downtime, flatten emergency spend and extend the life of everything from PTACs to rooftops.

The problem

What usually brings owners to this conversation.

  • Rooms go out of order at the worst possible time, on the busiest weekend.
  • Emergency call-outs eat the budget line that was meant for planned work.
  • Nobody can produce a maintenance history when the asset goes up for sale or refinance.

How it works

Preventive Maintenance Programs, step by step.

01

Inventory the asset

Room by room, system by system — condition, age and remaining life, documented.

02

Build the PM calendar

Schedules with named accountability, so preventive work happens whether or not anything is broken.

03

Control the vendors

Scopes, competitive bids and quality verification, so you stop paying twice for the same fix.

04

Plan the capital

A CapEx sequence tied to life-cycle data instead of whichever system fails first.

What you get

Deliverables, not slideware.

  • Full property condition inventory
  • Preventive maintenance calendar with accountability tracking
  • Vendor scopes and bid comparison framework
  • Life-cycle and CapEx planning model
  • Engineering department structure and workload review
  • Documentation pack for lenders and buyers

Start the conversation

Let's look at your property.

The first conversation is free, and you will get a straight answer on whether this is the right place to start.

Schedule a consultation

Home / Expertise / Revenue & Marketing

Heads in beds is the easy part. Profitable heads in beds is the work.

Rate, channel mix and demand calendar decide whether a full house makes money. We rebuild the revenue approach so more of your business arrives direct, at a rate that holds.

The problem

What usually brings owners to this conversation.

  • Occupancy looks healthy but RevPAR and margin are both going the wrong way.
  • OTA commission has quietly become one of the largest line items on the P&L.
  • Rate decisions are made on instinct, or copied from the hotel across the street.

How it works

Revenue & Marketing Optimization, step by step.

01

Read the numbers

Segment mix, pace, channel cost and rate parity — where the revenue actually comes from, and what it costs to get.

02

Reset the rate strategy

A demand calendar and rate structure built on your market, not on a competitor's guesswork.

03

Shift the channel mix

Direct booking path, website conversion and OTA dependency reduced deliberately, not abruptly.

04

Install the rhythm

A weekly revenue meeting with an agenda, so the strategy survives after we leave.

What you get

Deliverables, not slideware.

  • Segment, pace and channel-cost analysis
  • Demand calendar and rate structure
  • Direct-booking and website conversion recommendations
  • OTA dependency reduction plan
  • Weekly revenue meeting format and reporting pack
  • 90-day action sequence with owners named

Start the conversation

Let's look at your property.

The first conversation is free, and you will get a straight answer on whether this is the right place to start.

Schedule a consultation

Home / Expertise / Operational Audits

Know what the inspector will find before the inspector does.

An independent audit mirrors your brand's QA program and gives ownership a truthful, prioritized picture of the operation. Commissioned by owners — and just as often by VPs of Operations who want an outside read on the properties they are responsible for.

The problem

What usually brings owners to this conversation.

  • The property reports that everything is fine, and the scores say otherwise.
  • A VP oversees a dozen assets and cannot personally walk them all.
  • An acquisition is weeks away and the operational picture is still secondhand.

How it works

Operational Audits & Compliance, step by step.

01

Agree the scope

Which properties, which departments, and what the report needs to answer for whoever commissioned it.

02

Audit on site

Unannounced where useful. Rooms, F&B, front desk, back of house, books and brand compliance — scored and photographed.

03

Prioritize honestly

Findings ranked by impact on guest experience, compliance risk and dollars, not by how easy they are to fix.

04

Present to ownership

A report an owner or VP can act on, and a follow-up review to confirm what actually changed.

What you get

Deliverables, not slideware.

  • Independent scored audit across agreed departments
  • Photographic evidence file
  • Prioritized findings ranked by revenue and risk impact
  • Brand compliance gap analysis
  • Written action plan with owners and deadlines
  • Follow-up verification visit

Start the conversation

Let's look at your property.

The first conversation is free, and you will get a straight answer on whether this is the right place to start.

Schedule a consultation

Home / Expertise / IT & Technology

The systems your team relies on should simply work.

Property technology fails quietly and expensively. We oversee POS, network and installation work so your team is serving guests instead of rebooting terminals — and so you are not paying a vendor to fix what they installed wrong.

The problem

What usually brings owners to this conversation.

  • Wi-Fi complaints are showing up in reviews and nobody owns the problem.
  • The POS goes down during service and the vendor bills for the call-out.
  • Nobody on property can say what was installed, by whom, or under what warranty.

How it works

IT & Tech Support Oversight, step by step.

01

Map what you have

Network, POS, PMS interfaces, cabling and installed hardware — documented with warranty and contract dates.

02

Find the weak point

Where the failures actually originate, rather than where they get noticed.

03

Oversee the work

Vendor scopes, installation supervision and sign-off, so the work is verified before it is paid.

04

Hand over cleanly

Documentation, escalation paths and a support arrangement your team can actually use at 11pm.

What you get

Deliverables, not slideware.

  • Full technology and network inventory
  • Vendor contract and warranty register
  • Installation scopes and supervision
  • Guest Wi-Fi performance review
  • POS and PMS interface check
  • Escalation and support handover pack

Start the conversation

Let's look at your property.

The first conversation is free, and you will get a straight answer on whether this is the right place to start.

Schedule a consultation

Home / Expertise / Food & Beverage

Outlets should feed the guest experience and the P&L.

Restaurant, bar and banquet space is the most expensive square footage in the building. We rework concepts, menus and cost controls so it earns its keep — and occasionally becomes the reason people book.

The problem

What usually brings owners to this conversation.

  • The outlet is busy and still losing money.
  • The menu has grown by addition — nothing has been removed in years.
  • Banquet and catering revenue is left on the table because nobody is chasing it.

How it works

Food & Beverage Strategy, step by step.

01

Cost the truth

Plate costs, pour costs, labour per cover and waste — measured, not estimated.

02

Rework the concept

What this outlet should be for this property and this guest, from classic dining to a speakeasy-style venue.

03

Engineer the menu

Items priced and positioned by contribution margin, with the underperformers cut.

04

Hold the controls

Ordering, par levels, portioning and reporting that keep the gains after we leave.

What you get

Deliverables, not slideware.

  • Plate and pour cost analysis
  • Concept recommendation and positioning
  • Engineered menu with margin modelling
  • Labour model per service period
  • Inventory, ordering and waste controls
  • Banquet and catering revenue review

Start the conversation

Let's look at your property.

The first conversation is free, and you will get a straight answer on whether this is the right place to start.

Schedule a consultation

Home / Expertise / Leadership & Task Force

Turnover is the most expensive line item nobody budgets for.

We coach property leadership, stabilize teams, and when a seat goes empty, our task-force network keeps the operation running while you hire right instead of fast.

The problem

What usually brings owners to this conversation.

  • A key leader resigns and the property drifts for three months.
  • The GM is competent but was promoted without ever being coached.
  • Culture is a poster in the breakroom, and the exit interviews say so.

How it works

Leadership Coaching & Task Force Support, step by step.

01

Assess the bench

Who is ready, who is stretched, and where the single points of failure sit.

02

Coach the leadership

One-to-one work with the GM and department heads on the things nobody taught them.

03

Cover the gap

Experienced task-force leadership on property while the search runs properly.

04

Build the culture

Service standards, recognition and accountability that show up in retention numbers, not on a wall.

What you get

Deliverables, not slideware.

  • Leadership bench assessment
  • One-to-one coaching programme for GM and department heads
  • Task-force placement for vacant leadership roles
  • Service culture and standards framework
  • Retention and turnover-cost analysis
  • Succession notes for ownership

Start the conversation

Let's look at your property.

The first conversation is free, and you will get a straight answer on whether this is the right place to start.

Schedule a consultation

Home / Expertise

Seven disciplines that decide whether a property leads or lags.

Engage one, several or all of them. Every program below is built from brand-side playbooks and adapted to your property, your market and your budget.

Boutique hotel suite lounge

Where the score is settled

Every discipline above ends in one place: the guest's experience.

The technology division

Hotel technology, designed and delivered — not just recommended.

In partnership with ZOXLEN, an Atlanta-based technology firm, we take property technology from drawings to go-live: one accountable team for infrastructure, systems and vendors.

Point-of-sale systems

Selection, configuration and support oversight for Agilysys, Toast, Micros and comparable platforms.

Low-voltage cabling

Structured cabling design and installation management for new builds and renovations.

Wireless network design

Access-point planning and placement for reliable coverage in every room, corridor and ballroom.

Guest-room television

TV procurement, mounting and system installation coordinated around occupancy.

Vendor management

One point of accountability across integrators, carriers and service providers.

Flagship engagement

The Hamilton Hotel, Alpharetta GA — property-wide technology planning and delivery, 2023.

Beyond hotels

Hospitality standards for residential assets.

Great property management is hospitality with a longer stay. Led by an IREM Certified Property Manager with active multifamily experience, we help owners bring hotel-grade service standards, maintenance discipline and resident experience to residential portfolios.

  • Resident experience and service-standard programs
  • Preventive maintenance for multifamily communities
  • Operational reviews for residential portfolios

Not sure where to start?

Start with an operational audit.

One property walk, one honest report, one prioritized plan. It is the fastest way to see your asset the way we do — and it stands on its own even if we never work together again.

Request an audit

Home / Our Team

Led by an operator. Staffed by specialists.

KW Hospitality Consulting runs on a principal-led, task-force model: senior leadership on every engagement, with the right specialists brought in for the work at hand.

Kenneth Washington, Founder and Principal

Leadership

Kenneth Washington

Founder & Principal

Kenneth Washington has spent his career where hospitality is hardest to fake: on property. Over seventeen years he served as General Manager within Hilton and Marriott systems — accountable for guest satisfaction, brand inspections, revenue performance and teams of every size, across boutique, full-service and select-service hotels.

The record runs deep: four full renovations and three ground-up new builds, properties repositioned and distressed assets brought back to standard, and transitions carried from Palm Springs, California to Atlanta — with hotel consulting delivered internationally in Brazil.

An IREM Certified Property Manager (CPM®), Kenneth now applies that operating experience across hotels and residential assets, advising owners and investors with the clear-eyed perspective of someone who has stood in their managers' shoes and answered to their spreadsheets.

An Atlanta entrepreneur and Georgia State University graduate, he is also a longtime community builder — a decade with Habitat for Humanity and years of service with Hands On Atlanta — and the host of an ongoing podcast on business and leadership.

Connect with Kenneth on LinkedIn

General Manager — Hilton General Manager — Marriott 4 renovations · 3 new builds IREM Certified Property Manager — CPM® Georgia State University
Talk with Kenneth

The extended bench

A task-force model, built for hotels.

No two engagements need the same team — so we don't force one on you. Each project is staffed from a trusted network of hospitality specialists under Kenneth's direct leadership.

Operations specialists

Seasoned hotel leaders available for audits, training and interim task-force coverage across rooms, housekeeping and engineering.

Revenue & commercial minds

Rate strategy, distribution and digital marketing expertise engaged when the project calls for commercial firepower.

Technology division

Delivered in partnership with ZOXLEN, an Atlanta technology firm — engineers and installers behind projects like The Hamilton Hotel, Alpharetta.

The result: senior attention on every engagement, specialist depth where it matters and no overhead padding your invoice. You always know who is on your property and why.

Put this team on your property.

Tell us about your asset and your goals — we'll tell you honestly whether we're the right fit.

Schedule a consultation

Home / Contact

Schedule your consultation.

Tell us a little about your property and what you'd like to accomplish. We respond within one business day — and the first conversation is always free.

Based in

Atlanta, Georgia

Serving properties across the United States — and internationally

View on Google Maps

Hours

Monday–Friday, 8:00am–6:00pm ET
Weekend and after-hours calls by arrangement — properties don't keep office hours, and neither do emergencies.

What to expect

A 30-minute conversation about your property, your numbers and your goals — and a straight answer on whether and how we can help.

Your details stay with KW Hospitality Consulting and are never shared. Prefer email? Write to general@kwhospitalitymgmt.com.

Message received.

Thank you — we'll be in touch within one business day. If it's urgent, call 470-785-7274.

Common questions

Before you reach out

What does a first consultation cost?

Nothing. The first conversation is free — thirty minutes on your property, your numbers and your goals, with a straight answer on whether and how we can help.

Do you only work with branded hotels?

No. We serve branded and independent hotels as well as residential and multifamily assets. Brand-system experience simply means we know the standards your property is measured against.

Can you work with our existing team and vendors?

That is the preferred way to work. We strengthen the team you have, and we coordinate with your current vendors — replacing them only when performance, not politics, demands it.

How quickly can an engagement start?

An operational audit can typically be scheduled within two to three weeks. Task-force and urgent support are prioritized case by case — call us and we will be honest about timing.

Where do you work?

We are based in Atlanta, Georgia and serve properties across the United States.